Aims
Aims are the long-term goals or dreams you want to achieve. Think of them as the big picture or the ultimate destination. For example, if you're a high school student, an aim might be to get into a good college or to have a successful career in a field you love.
Objectives
Objectives are the specific, measurable steps you take to achieve your aims. They are more detailed and have a clear timeline. For instance, if your aim is to get into a good college, an objective might be to maintain a high GPA, score well on standardized tests, and participate in extracurricular activities.
Strategies
Strategies are the plans or methods you use to reach your objectives. They outline the approach you will take. For example, to maintain a high GPA, a strategy could be to set up a regular study schedule, seek help from teachers when needed, and join study groups.
Tactics
Tactics are the specific actions or tasks you carry out as part of your strategy. They are the day-to-day activities that help you implement your strategy. For example, as part of your study schedule strategy, a tactic might be to spend one hour each day reviewing your notes, completing assignments on time, and using flashcards for test preparation.
Personal | Business |
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Aim: Get into a good college.
Objective: Maintain a high GPA.
Strategy: Set up a regular study schedule.
Tactic: Spend one hour each day reviewing notes and completing assignments.
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Aim: Become a market leader.
Objective: Achieve 20% market share.
Strategy: Develop innovative features and expand distribution channels.
Tactics: Research and development, partnerships, marketing campaigns, customer support.
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- What is a business
- Types of business entities
- Sole trader
- Partnership
- Public limited company
- SWOT analysis
- Mission statement
- Vision statement
- Aims, Objectives, and Strategies
- Ethical objectives
- STEEPLE analysis
- Stakeholders
- Business Growth
- External business growth
- Economies of Scale
- Mergers and takeovers
- Joint venture
- Franchise
- Multinational Companies (MNCs)
- Worksheets
- YouTube videos
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