Business Management Case Study - Sources of Finance


Seabreeze Vessels (SV)

Seabreeze Vessels (SV) is a premier manufacturer of passenger boats. Established in 1990 by James Go as a private limited company, the majority of its shares remain within James’s family. Despite facing stiff competition, SV has consistently progressed, earning recognition for its high-quality service and innovative boat features.

Over the years, SV has embraced both internal and external growth strategies to enhance its operations. Between 1995 and 1998, the company experienced a 20% increase in its workforce, reflecting its steady expansion. A pivotal moment in SV’s journey occurred in 1998 with the acquisition of Ocean Bound, a business specializing in regular travel services between Tim River and Misty Island.

James Go's leadership style is distinctive and highly effective. While he retains significant control over key decisions, he emphasizes setting clear objectives for employees and conducts regular performance reviews. This balanced approach has been instrumental in driving both the company’s success and the professional growth of its workforce.

With the passenger boat industry experiencing rapid growth, SV adapted to rising financial requirements by transitioning into a public limited company.

Recent financial analysis indicates that while SV remains profitable, it faces challenges related to liquidity. The data, as presented in Table 1, underscores the need for immediate action to resolve these issues.


Financial Ratios Table
Ratios 2022 2023
Profit Margin 22% 26%
Current Ratio 1.81:1 0.6:1
Quick Ratio 1:1 0.4:1

SV is exploring solutions to enhance liquidity, ensuring continued growth and financial stability in the competitive passenger boat industry. To improve liquidity, the company is evaluating two potential options:

Option 1: Borrowing a long-term loan:

Option 2: Selling additional shares: 


Questions:

Q1: With reference to Seabreeze Vessels (SV), distinguish between internal growth and external growth. (2 marks)

Q2: Explain two advantages for SV of setting clear objectives for its employees. (4 marks)

Q3: Explain one advantage and one disadvantage of converting SV into a public limited company. (4 marks) 

Q4: Recommend whether SV should choose Option 1 or Option 2. (10 marks)

Suggested Answers 

Q1: With reference to Seabreeze Vessels (SV), distinguish between internal growth and external growth. (2 marks)

 Internal growth refers to the expansion of a business through its own capabilities and resources, such as increasing production capacity, launching new products, or hiring more employees. In the case of Seabreeze Vessels (SV), the 20% increase in its workforce between 1995 and 1998 is an example of internal growth, reflecting organic expansion to meet rising demand.

External growth occurs when a business expands by acquiring or merging with other companies. For SV, the acquisition of Ocean Bound in 1998, which allowed the company to diversify into regular travel services, exemplifies external growth. This strategy enabled SV to grow its market presence and capabilities beyond its internal resources.

Q2: Explain two advantages for SV of setting clear objectives for its employees. (4 marks)

Two advantages are:

Improved employee focus and productivity

Clear objectives provide employees of SV with a clear understanding of their roles and responsibilities. At SV, this ensures that employees align their efforts with the company’s goals, leading to increased efficiency and productivity in achieving targets, such as maintaining high-quality service and innovative boat manufacturing.

 Regular performance evaluation and development

Setting clear objectives allows for regular performance reviews, as practised at SV. It also enables the management to track progress and make necessary adjustments to improve the overall performance of employees. For instance, special skill training in boat making can be arranged for employees who do not meet standards.

 Q3: Explain one advantage and one disadvantage of converting SV into a public limited company. (4 marks)

 Advantage: Access to significant capital

Converting to a public limited company allowed Seabreeze Vessels (SV) to raise substantial funds by selling shares to the public. This provided the company with the financial resources needed to support its growth and expansion (as mentioned in the stimulus)  such as investing in new technology or increasing production capacity, without incurring significant debt.

 Disadvantage: Dilution of decision-making power

As a public limited company, James Go's decision-making authority was reduced, as shareholders now have voting rights and a say in the company’s strategic decisions. This could lead to potential conflicts or slower decision-making, especially if the shareholders' interests do not align with James's vision for SV.

 Q4: Recommend whether SV should choose Option 1 or Option 2. (10 marks)

 Seabreeze Vessels (SV) is facing liquidity challenges despite being profitable. To address this issue and ensure sustained growth and financial stability, SV must decide between borrowing a long-term loan (Option 1) or raising funds through selling additional shares (Option 2). This response will discuss two options followed by a recommendation.

 Option 1: Borrowing a long-term loan

Driving forces for selling shares include access to immediate funds and  no dilution of ownership.

Access to immediate funds: Loans provide businesses with the necessary funds to resolve the current issue of liquidity. As per Table 1 in the stimulus,  their liquidity ratios are below the standard ratios. Since the company’s profitability is good ( increased by 4 % between  2022 and 2023)  it should not be a problem to borrow a loan.

 Retain ownership: Unlike equity financing, borrowing a loan allows the business owner to retain full ownership and control over the company since they are not required to give up shares or equity to investors. So, with reference to SV,  the ownership will not dilute as the lenders do not have any voting rights.

However,

Interest payments: Borrowing a loan requires repayment with interest, which increases the overall cost of the loan. High-interest rates can strain a business's cash flow and reduce profitability. Since SV is already experiencing liquidity issues, with a current ratio of 0.6 and a quick ratio of 0.4, regular interest payments are likely to worsen the financial  condition  ( restraining force)

Risk of default: If SV fails to make timely repayments, it can lead to penalties, damage to credit scores, and even the risk of losing assets if the loan is secured with collateral. This could be another restraining force in borrowing loans.

 Option 2: Selling additional shares

Access to long-term capital: Selling additional shares provides SV with substantial funds that can be used for growth, expansion, or reducing debt, without the obligation to repay like loans.

No interest payments: Unlike loans, raising capital through shares does not incur interest, helping the company avoid regular financial outflows and easing the burden on cash flow, as it is already facing liquidity problems.

However, the factors against ( restraining forces) the  selling additional  shares are:

Dilution of Ownership: Issuing additional shares reduces the percentage of ownership held by existing shareholders of SV potentially leading to a loss of control for the original owners or major stakeholders. Additionally raising funds by selling shares may take longer time than borrowing loans.

Dividend Obligations: While not mandatory, new shareholders may expect dividend payments, increasing the company’s long-term financial commitments and impacting retained earnings.

Considering SV's current liquidity problems, Option 2: Selling additional shares is the more viable solution.  While ownership dilution, longer time to obtain funds, and dividend expectations are notable concerns ( restraining forces) the driving forces of enhanced liquidity and no additional debt burden outweigh these restraining forces. For SV, prioritizing financial stability and reducing cash flow pressures is critical, given the current liquidity crisis. Hence, Option 2: Selling additional shares is recommended.

 To make a better recommendation, additional information is needed, including SV’s full financial statements, borrowing costs, share valuation, market perception, and shareholder willingness to accept dilution. Details on fund utilization and cash flow capacity would further clarify the financial and strategic implications of each option ( limitations of the stimulus)

Download the case study with answers: Click here

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Model Used [SADEC]

Statement of the problem

Advantages

Disadvantages

Evaluation

Conclusion


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